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Corporatism: To Trust or Not to Trust Google Analytics – Ogle Media
Article Reposted From Ogle Media. A most interesting question about Google’s role in teaching analytics came up. So I thought I’d share. It centered on the second video posted by Google Analytics Academy, but it was the 3rd installment that provoked my reaction. Q: Can we trust what Google has to say about analytics since they own the algorithms that drive the most popular search engine in the world, and … set up a rival to Facebook. Is Google providing a public service by making their Web analytics software free, or is it part of a master marketing plan. What are your thoughts about Google’s instructional approach to analytics.…